Карина, минутка культпросвета....
"Boutique
A boutique, from the French word for "shop," is a small shopping outlet, especially one that specialises in elite and fashionable items such as clothing and jewelry.
The term entered into everyday English use in the late 1960's when, for a brief period, London, UK was the centre of the fashion trade. Carnaby Street and the Kings Road were the focus of much media attention as home to the most fashionable boutiques of the era.
It can also refer to a specialised firm such as a boutique investment bank or boutique law firm. The word is often used to describe a property in the independent section of the hotel market (such as The Rockwell in London) in order to distinguish themselves from larger chains (such as Hilton Hotels). In such cases the idea is that the operation is elite and highly specialised.
In the strictest sense of the word, boutiques would be one-of-a-kind but more generally speaking, some chains can be referred to as boutiques if they specialise in particularly stylish offerings.
Recently, the term "boutique" has started being applied to normally-mass-market items that are either niche or produced in intentionally small numbers at very high prices. This may be referred to as boutique manufacturing. For example, before the release of the Wii, a Time Magazine article suggested that Nintendo could become a "boutique video-game company", producing games for niche audiences, rather than trying to compete directly with Microsoft and Sony. [ [http://www.time.com/time/magazine/article/0,9171,501031215-557120,00.html] ] "
Вкратце, бутик - это магазин, лавочка элитной, эксклюзивной одежды. Это магазин не для массового покупателя. Это магазин, который не продаёт ширпотреб, а продаёт своего рода эксклюзив. Потому что изначально они появлялись в дорогих отелях и на самых модных торговых улицах Лондона.
Потом конечно идею бутика опустили до уровня масс маркета. Но лавочка на нижнем уровне Охотного ряда - никак не бутик.
Пример бутика в данной сфере - Agent Provocateur
http://www.agentprovocateur.com/ или Victoria Secret
http://www.victoriassecret.com/Да и на рекламу марки они могут позвать звёзд посерьёзней: Хайди Клум, Адриана Лима, Алессандра Амбросио, Селита Ибэнкс, Дутцен Крез, Миранда Керр, Мариса Миллер, Каролина Куркова, Жизель Бундхен, Стефани Сеймур, Летиция Каста, Эна Беатрис Баррос и Тайра Бэнкс - это всё "ангелы" Викториа'с сикрет...... Ну или взять ту же Диту фон Тисс... посерьёзней, чем Карина Барби...
